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| Part of | Super Bowl XLVII | |||
|---|---|---|---|---|
| Date | February 3, 2013 | |||
| Location | New Orleans, Louisiana, United States | |||
| Venue | Mercedes-Benz Superdome | |||
| Headliner | Beyoncé | |||
| Special guests | Destiny's Child (Kelly Rowland and Michelle Williams) | |||
| Sponsor | Pepsi | |||
| Director | Hamish Hamilton | |||
| Producer | Ricky Kirshner | |||
| Super Bowl halftime show chronology | ||||
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The Super Bowl XLVII halftime show occurred on February 3, 2013, at the Mercedes-Benz Superdome in New Orleans as part of Super Bowl XLVII. Beyoncé headlined with special guests Kelly Rowland and Michelle Williams from Destiny's Child. It was critically acclaimed, becoming the then second most watched show in Super Bowl history with 110.8 million viewers, behind the previous year's Super Bowl XLVI halftime show record.[1]
The show was produced by Ricky Kirshner, directed by Hamish Hamilton, and choreographed by Frank Gatson Jr. Receiving widespread acclaim, critics commented that Beyoncé once more proved her abilities during live performances. The performance, and the stadium blackout that followed, generated more than 299,000 tweets per minute, making it the most-tweeted moment in the history of Twitter. It was the first Pepsi sponsored halftime show since Prince's performance in Super Bowl XLI.
- ^ Gallo, Phil (February 4, 2013). "Beyoncé's Super Bowl Halftime Show Draws Estimated 104 Million Viewers". Billboard. Prometheus Global Media. Retrieved April 4, 2013.