| Date | January 31, 1993 |
|---|---|
| Location | Pasadena, California |
| Venue | Rose Bowl |
| Headliner | Michael Jackson |
| Producer | Radio City Productions, Scott Sanders, Don Mischer Productions |
The Super Bowl XXVII halftime show took place on January 31, 1993, at the Rose Bowl, Pasadena, California, as part of Super Bowl XXVII.
In an effort to increase its profile after being counterprogrammed by an In Living Color special the previous year, the show featured a performance by Michael Jackson. The performance was successful in its goals, causing viewership of the Super Bowl to increase between halves for the first time in the game's history. With an audience of 133.4 million viewers in the United States [1] and 1.3 billion viewers worldwide, it is estimated to be one of the most watched television broadcasts of all time.[2][3][4] The show, along with other notable appearances by Jackson in late January and February, also helped improve sales of his then current album Dangerous. In 1993, Guinness World Records named the broadcast the most watched television event of all time in the United States.
Retrospectively, the show has been credited with establishing the norms of future Super Bowl halftime shows (with a greater focus on major names in popular music), and ranked as being among the greatest Super Bowl halftime shows of all time.
Jackson was also saluted for performing in front of one of the largest TV audiences ever, 133.4 million viewers during halftime at the 1993 Super Bowl.
Guinness Book of World Records says the largest TV audience for a music performance was the 1993 Super Bowl halftime show by Michael Jackson
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Amusement Business (an industry journal concerned with Jackson's halftime program) explained the 'television audience was estimated at 1.3 billion in 86 countries
"He really cares about what he does–he is a creative artist. In the past, the half-time show was composed of thousands with glitz without a focal point. This time it will be different. We hope to move people. It will be seen by 1.3 billion people–plus the 102,000 there–live.