 | |
| Superdry | |
| Company type | Private |
| LSE: SDRY | |
| Industry | Clothing |
| Genre | Streetwear |
| Founded | 2003 |
| Headquarters | Cheltenham, England |
Key people | Peter Sjölander (chairman) Julian Dunkerton (Chief executive officer) |
| Products | Clothing |
| Revenue |  £622.5 million (2023)[1] |
 £(13.3) million (2023)[1] | |
| £(148.1) million (2023)[1] | |
| Website | www |
Superdry plc (stylised as SUPERDRY®︎冒険魂) is a British clothing company, and owner of the Superdry label. Superdry products traditionally combine vintage American styling with Japanese-inspired graphics.[2][3]
Founded in 2003, in its peak years, Superdry was a popular, status symbol high street fashion brand, sold in 157 countries around the world, selling its clothes at high prices, and described as the "hottest fashion label on the high street".[4][5] However, as of 2024, years of internal problems and falling sales have seen the brand in turmoil.[6][7][8] The company was delisted from the London Stock Exchange in July 2024.
- ^ a b c "Annual Reports and Accounts 2023" (PDF). Superdry. Retrieved 15 February 2024.
- ^ "Superdry News". Retrieved 24 March 2024.
- ^ "Superdry". Unmissable Japan. Retrieved 2 October 2014.
- ^ "'We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs". The Guardian. 16 September 2023. Retrieved 10 August 2009.
- ^ "David Beckham jacket tussle ends with rap on the knuckles for Primark". The Guardian. 28 May 2009. Retrieved 10 August 2009.
- ^ Goldfingle, Gemma (28 March 2024). "Superdry founder Dunkerton walks away from takeover deal". Retail Gazette. Retrieved 29 March 2024.
- ^ Neerman, Pauline (30 January 2024). "Superdry may consider insolvency as sales plummet". RetailDetail EU. Retrieved 13 March 2024.
- ^ Kleinman, Mark (29 January 2024). "Superdry weighs restructuring as sales slump continues". Sky News. Retrieved 24 March 2024.