Superdry

For the Japanese beer, see Super Dry.

Superdry plc
Superdry
Company typePublic
LSE: SDRY
IndustryClothing
GenreStreetwear
Founded2003; 21 years ago (2003)
HeadquartersCheltenham, England
Key people
Peter Sjölander
(chairman)
Julian Dunkerton
(Chief executive officer)
ProductsClothing
RevenueIncrease £622.5 million (2023)[1]
Decrease £(13.3) million (2023)[1]
Decrease £(148.1) million (2023)[1]
Websitewww.superdry.com

Superdry plc (stylised as SUPERDRY®︎冒険魂) is a British clothing company, and owner of the Superdry label. Superdry products traditionally combine vintage American styling with Japanese-inspired graphics.[2][3]

Founded in 2003, in its peak years, Superdry was a popular, status symbol high street fashion brand, sold in 157 countries around the world, selling its clothes at high prices, and described as the "hottest fashion label on the high street".[4][5] However, as of 2024, years of internal problems and falling sales have seen the brand in turmoil.[6][7][8] As of April 2024, Superdry's share price has collapsed, and the brand faces an uncertain future.[9][10]

  1. ^ a b c "Annual Reports and Accounts 2023" (PDF). Superdry. Retrieved 15 February 2024.
  2. ^ "Superdry News". Retrieved 24 March 2024.
  3. ^ "Superdry". Unmissable Japan. Retrieved 2 October 2014.
  4. ^ "'We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs". The Guardian. 16 September 2023. Retrieved 10 August 2009.
  5. ^ "David Beckham jacket tussle ends with rap on the knuckles for Primark". The Guardian. 28 May 2009. Retrieved 10 August 2009.
  6. ^ Goldfingle, Gemma (28 March 2024). "Superdry founder Dunkerton walks away from takeover deal". Retail Gazette. Retrieved 29 March 2024.
  7. ^ Neerman, Pauline (30 January 2024). "Superdry may consider insolvency as sales plummet". RetailDetail EU. Retrieved 13 March 2024.
  8. ^ Kleinman, Mark (29 January 2024). "Superdry weighs restructuring as sales slump continues". Sky News. Retrieved 24 March 2024.
  9. ^ Hu, Zoe (28 March 2024). "Julian Dunkerton walks away from Superdry takeover bid". Drapers. Retrieved 29 March 2024.
  10. ^ Simpson, Jack; Butler, Sarah (2 April 2024). "Superdry shares fall after CEO rules out making takeover offer". The Guardian. Retrieved 3 April 2024.