![]() | |
Superdry | |
Company type | Public |
LSE: SDRY | |
Industry | Clothing |
Genre | Streetwear |
Founded | 2003 |
Headquarters | Cheltenham, England |
Key people | Peter Sjölander (chairman) Julian Dunkerton (Chief executive officer) |
Products | Clothing |
Revenue | ![]() |
![]() | |
![]() | |
Website | www |
Superdry plc (stylised as SUPERDRY®︎冒険魂) is a British clothing company, and owner of the Superdry label. Superdry products traditionally combine vintage American styling with Japanese-inspired graphics.[2][3]
Founded in 2003, in its peak years, Superdry was a popular, status symbol high street fashion brand, sold in 157 countries around the world, selling its clothes at high prices, and described as the "hottest fashion label on the high street".[4][5] However, as of 2024, years of internal problems and falling sales have seen the brand in turmoil.[6][7][8] As of April 2024, Superdry's share price has collapsed, and the brand faces an uncertain future.[9][10]