Superfood

"Superfruit" redirects here. For the musical duo, see Superfruit (duo).

Superfood is a marketing term for food claimed to confer health benefits resulting from an exceptional nutrient density.[1][2] The term is not commonly used by experts, dietitians and nutrition scientists, most of whom dispute that particular foods have the health benefits claimed by their advocates. Even without scientific evidence of exceptional nutrient content, many new, exotic, and foreign fruits or ancient grains are marketed under the term – or superfruit or supergrain respectively – after being introduced or re-introduced to Western markets.

In 2007, the marketing of products as "superfoods" was prohibited in the European Union unless accompanied by a specific authorized health claim supported by credible scientific research.[3]

  1. ^ Cite error: The named reference ufic was invoked but never defined (see the help page).
  2. ^ Fitzgerald M (2014). "It's a Bird! It's a Plane! It's Superfood!". Diet Cults: The Surprising Fallacy at the Core of Nutrition Fads and a Guide to Healthy Eating for the Rest of US. Pegasus Books. ISBN 978-1-60598-560-2.
  3. ^ "Superfood 'ban' comes into effect". BBC News. 29 June 2007. Retrieved 12 July 2019.