The Susquehanna Pfaltzgraff Company was a conglomerate of companies that started in the 19th century with Johann George Pfaltzgraff's emigration from Germany to York, Pennsylvania (in the Susquehanna Valley).
Johann Pfaltzgraff was a potter and, after he died in the late 19th century, his children carried on his pottery making business and started The Pfaltzgraff Company, a kitchenware company, in 1889.
Susquehanna Broadcasting Company was founded in 1941 to apply for and operate a radio station in York, Pennsylvania, by Louis J. Appell, president and treasurer of Pfaltzgraff. The Federal Communications Commission issued a construction permit for the station, which would become WSBA, on December 30, 1941.[1]