Swanky Modes was a British fashion brand that opened in 1972 in London's Camden Town district.[1] It consisted of four designers: Judy Dewsbury, Melanie Herberfield, Willie Walters and Esme Young,[2][3] and was located at 106 Camden Road, London.[4][5]
In the 1970s, they used form-fitting designs and their clients included Midge Ure, Cher and Grace Jones.[6] They created the Amorphous Dress, which is now part of the V&A collection. [2] Swanky Modes also featured clothes in magazines and newspapers including Vogue, Nova, Honey, 19, ID, The Face, Boulevard, Interview, The Sunday Times, Express, Mail, and the V&A Little Black Dress Book.[6]
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