Company type | Kommanditgesellschaft (private) |
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Industry | Fashion, crystal, and jewelry |
Founded | 1895 | (as A. Kosmann, D. Swarovski & Co.)
Founders |
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Headquarters | Wattens, Innsbruck-Land District, Austria |
Key people |
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Products | Crystal, genuine gemstones, created stones, accessories, and lighting |
Revenue | €2.7 billion[2] |
Number of employees | ~29,000 (2020[2]) |
Website | www |
Swarovski (/swɒˈrɒfski/, German: [svaˈrɔfski] ) is an Austrian producer of glass based in Wattens in the Tyrol. It was founded in 1895 by Daniel Swarovski.
The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewelry, rhinestone, watches and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.
Today, the Swarovski Crystal Business is one of the highest grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018).[3]
Swarovski is now run by the fifth generation of family members.[3] It has been announced, however, that for the first time in the company's key history, senior management positions will come to be filled by non-family members during the course of 2022.[1]
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