Swarovski

D. Swarovski KG
Company typeKommanditgesellschaft (private)
IndustryFashion, crystal, and jewelry
Founded1895; 129 years ago (1895) (as A. Kosmann, D. Swarovski & Co.)
Founders
HeadquartersWattens, Innsbruck-Land District, Austria
Key people
ProductsCrystal, genuine gemstones, created stones, accessories, and lighting
Revenue2.7 billion[2]
Number of employees
~29,000 (2020[2])
Websitewww.swarovski.com Edit this at Wikidata

Swarovski (/swɒˈrɒfski/, German: [svaˈrɔfski] ) is an Austrian producer of glass based in Wattens in the Tyrol. It was founded in 1895 by Daniel Swarovski.

The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewelry, rhinestone, watches and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.

Today, the Swarovski Crystal Business is one of the highest grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018).[3]

Swarovski is now run by the fifth generation of family members.[3] It has been announced, however, that for the first time in the company's key history, senior management positions will come to be filled by non-family members during the course of 2022.[1]

  1. ^ a b "Swarovski names Alexis Nasard as CEO". Fashion United. 14 June 2022. Retrieved 5 October 2022.
  2. ^ a b Cite error: The named reference WWDApril2020 was invoked but never defined (see the help page).
  3. ^ a b "Swarovski Fact Sheet 2019". factsheet.swarovskigroup.com. Archived from the original on 10 August 2019. Retrieved 7 August 2019.