Swiss Style (design)

Armin Hofmann, Poster for Kunsthalle Basel, 1959

Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.[1][2] The Swiss style is associated with the activities of Swiss graphic artists. However, the principles of the Swiss style have spread in different countries, so the "Swiss style" uses wide international program.[3]

  1. ^ Vasileva E. (2021) The Swiss Style: It’s Prototypes, Origins and the Regulation Problem // Terra Artis. Arts and Design, 3, 84–101.
  2. ^ Meggs P. A History of Graphic Design. N. Y.: John Wiley & Sons, Inc., 1998.
  3. ^ Hollis R. Swiss Graphic Design: The Origins and Growth of an International Style, 1920—1965. New Haven: Yale University Press: 2001.