Syndicate (Internet personality)

Syndicate
Cassell in August 2018
Born
Thomas George Cassell

(1993-06-23) 23 June 1993 (age 31)
Manchester, England
Other namesTom Cassell
Occupations
Years active2010–present
PartnerLydia Hewitt-Lee (2016-present)
Children1
YouTube information
Channels
Genres
Subscribers
  • 9.65 million (Syndicate)
  • 2.58 million (Life of Tom)
[1]
Total views
  • 2.1 billion (Syndicate)
  • 643 million (Life of Tom)
[1]
Associated acts
100,000 subscribers2011[2]
1,000,000 subscribers2012[3][4]
10,000,000 subscribers2016[a]

Last updated: 3 July 2023
Twitch information
Channel
GenreGaming
Followers3.1 million

Last updated: 5 August 2022
Websitesyndicateoriginal.com
Signature

Thomas George Cassell (born 23 June 1993), known online as Syndicate, is an English YouTuber and Twitch streamer. Regarded as one of the earlier known gaming personalities, his videography consists of Let's Play videos on Call of Duty and Minecraft. Born in Manchester, Cassell had passion for a career in the gaming industry, which he started by purchasing gaming equipment using his money from McDonald's. On 3 September 2010, Cassell registered his gaming channel "TheSyndicateProject", where he found success and an online community. His prominence online was recognized by Call of Duty publisher Activision and multi-channel network (MCN) Machinima, where he signed to the network to monetize his content. Cassell's channel achieved substantial growth, passing one million subscribers in June 2012 and one billion views in late 2013. He further expanded his career into livestreaming on Twitch, hosting the same commentary over his gameplays. His Twitch channel became the first to reach one million followers in August 2014.

Cassell's YouTube content began to shift into vlogging, where his prominence in the genre took place from his life between Los Angeles and the UK. Back in England, Cassell and his father designed his own home, purchasing a nearby property and renovating it into an extensive gaming area. Cassell has co-founded a range of businesses, one of which failed to comply with Federal Trade Commission (FTC) advertising guidelines. He co-founded the entertainment company 3BlackDot along with Evan Fong and Adam Montoya, and became featured in other media, spanning from a mobile game to a 12-track compilation album.

Cassell was nominated for "YouTube Gamer" in 2012 at the Golden Joystick Awards and was nominated as best in "Gaming" at the 9th Shorty Awards. He was also nominated as "Best British Vlogger" in 2014 at the BBC Radio 1's Teen Awards, and in 2017, was recognized by Forbes as one of the top gaming influencers. As of 29 May 2023, his gaming YouTube channel has over nine million subscribers and 2.1 billion views, and his Twitch channel has over three million followers.

  1. ^ a b "About Syndicate". YouTube.
  2. ^ "TheSyndicateProject's YouTube Stats". SocialBlade. Archived from the original on 22 November 2012. Retrieved 22 August 2022.
  3. ^ Porter, Will (11 October 2012). "An audience with Syndicate". Eurogamer. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  4. ^ Cite error: The named reference 1Million was invoked but never defined (see the help page).
  5. ^ Cassell, Thomas (24 October 2021). I've been waiting 5 Years for this Award! (Video). Life of Tom. Archived from the original on 24 October 2021. Retrieved 16 December 2021 – via YouTube.


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