TAPP TV ("TAPP" stands for TV APP) was a subscription-based online video content network, home to individual "channels" built around public personalities with large followings.[1][2] It was founded in 2013 by Jeff Gaspin, former chairman of NBC Universal Television, and Jonathan Klein, former president of CNN US. Michael Greer, former CTO of the Onion, was a co-founder and CTO.
TAPP TV subscribers paid $9.95 per month or $99.95 per year to receive daily video content from subscribed video channels.[3] Each channel was sold separately.
TAPP TV's investors included Discovery Communications and Demarest Films, and individual investors including Eric Schmidt, Executive Chairman of Google, and investment bankers Ken Moelis, Peter Ezersky and Michael Huber.[4] In addition to Gaspin and Klein, the TAPP TV board included Sean Atkins, senior vice president and general manager, Digital, at Discovery Communications.
The last post on TAPP's account on the social media platform X is dated 2017.[5] As of July 2024, its official website is no longer operating.[6]