TV3 (Norwegian TV channel)

TV3 Norway

Country	Norway
Broadcast area	Norway
Headquarters	Oslo, Norway
Ownership
Owner	Viaplay Group
Sister channels	TV3+ TV6 V Film V Series V Sport
History
Launched	30 September 1990
Replaced	NRK3
Former names	TVNorge (1990-2004) NRK3 (2004-2009)
Links
Website	http://www.tv3.no
Availability
Terrestrial
RiksTV	Channel 5

TV3 Norway is a commercial television channel targeting Norway owned by Viaplay Group. It was separated from the earlier Pan-Scandinavian version in 1990.^[1]

Unlike its main rivals, NRK, TV 2 and TVNorge, the channel does not broadcast from Norway but from West Drayton, Middlesex in the United Kingdom, even if the channel is almost solely aimed at Norwegian viewers. This excludes the channel from the strict rules in Norway that apply to advertising (ban on advertisements aimed at children or interrupting programs). Also unlike the other main channels, it wasn't available on analogue terrestrial, having to rely on satellite and cable television for its distribution. With the launch of digital terrestrial television in October 2007, the channel became available terrestrially.

On 3 August 2009 TV3 launched a new visual identity and a new logo. The new visual identity mostly uses purple colour. The identity had rolled out to Denmark and Hungary, as TV3 Norway was the first to use it, NRK3 was owned by Viaplay Group in 2009 due to NRK3 interrupting.^[2]

On 1 August 2011 TV3 launched a new visual identity and a new logo, which used mostly yellow colour.