The TV Now Awards (known presently for sponsorship reasons as the Walkers Sensations TV Now Awards) was an annual awards ceremony which took place in Ireland between 2006 and 2010.[1] The awards celebrated television moments from the previous year, with their name being taken from the magazine TV Now which is published by Michael O'Doherty.
The TV Now Awards were held annually at the Mansion House in Dublin and saw cast members of British soaps such as Coronation Street, Emmerdale, EastEnders and Hollyoaks flying to Ireland to be present and to collect their awards.[2] Irish television personalities also featured; for example, in 2007 the event was attended by Kathryn Thomas, Lucy Kennedy and Caroline Morahan, all presenters of television shows on Raidió Teilifís Éireann (RTÉ).[3]