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| Other names | The $64 Question |
|---|---|
| Country of origin | United States |
| Language(s) | English |
| Syndicates | CBS Radio (April 21, 1940-July 27, 1947) NBC Radio Network (August 3, 1947-June 1, 1952) |
| Original release | April 21, 1940 – June 1, 1952 |
Take It or Leave It is a radio quiz show, which ran from April 21, 1940,[1] to July 27, 1947, on CBS. It switched to NBC radio in 1947, and on September 10, 1950, the name of the program was changed to The $64 Question.[2]
The program was initially sponsored by Eversharp.[3] RCA became the sponsor in 1950 and changed the name because of the previous name's association with Eversharp.[2]
- ^ Erickson, Hal (May 28, 2014). From Radio to the Big Screen: Hollywood Films Featuring Broadcast Personalities and Programs. McFarland. pp. 211–213. ISBN 978-0-7864-7757-9. Retrieved January 13, 2023.
- ^ a b "RCA switches 'Take It' tag to '$64 Question'". Variety. July 19, 1950. p. 21. Retrieved September 7, 2023.
- ^ "Eversharp's 'Leave It' To Stay Put in NBC Spot". Variety. January 26, 1949. p. 27. Retrieved January 13, 2023.