Takis (snack)

Takis
Takis logo (top); guacamole-flavored Takis (bottom)
Product typeTortilla chip
OwnerBarcel (subsidiary of Grupo Bimbo)
CountryMexico
Introduced1999
Markets
  • Mexico
  • Canada
  • United States
  • United Kingdom
  • European Union and the rest of European countries
  • Japan
  • South Korea
  • Middle East and Africa
TaglineFace The Intensity
Are you Takis enough?
Websitehttps://takis.us/

Takis are a Mexican brand of flavored rolled tortilla chips produced by Barcel, a subsidiary of Grupo Bimbo since 2019. Fashioned after the taquito, it comes in numerous flavors,[1] the best selling of which is the chili-lime "Fuego" flavor, sold in distinctive purple bags. Besides the rolled corn chips, Takis produces other snacks with the same flavor lines, including different potato chip varieties, corn "stix", popcorn, and peanuts.

Takis were invented in Mexico in 1999 and introduced to the United States in 2004 and Canada in 2015. Barcel originally intended to aim Takis towards a Hispanic demographic, but its popularity has quickly spread among Gen Z and Gen Alpha.[2][3]

  1. ^ Esparza, Bill (17 September 2020). "The Ultimate Guide to Mexican Snacks". Eater. Retrieved 31 May 2021.
  2. ^ "Takis". Snack History. Archived from the original on 31 May 2021. Retrieved 31 May 2021.
  3. ^ Kiely, John (8 October 2013). "Rise of the Takis". Houston Press. Archived from the original on 2 June 2021. Retrieved 31 May 2021.