Takis (snack)

Takis
Takis logo (top); guacamole-flavored Takis (bottom)
Product typeTortilla chip
OwnerBarcel (subsidiary of Grupo Bimbo)
CountryMexico
Introduced1999
Markets
  • Mexico
  • Brazil
  • Canada
  • United States
  • United Kingdom
  • European Union and the rest of European countries
  • Japan
  • South Korea
  • Middle East and Africa
  • Australia
  • New Zealand
TaglineFace The Intensity
Are you Takis enough?
Websitehttps://takis.us/ (USA)

Takis are a Mexican brand of flavored rolled tortilla chips produced by Barcel, a subsidiary of Grupo Bimbo since 2019. Fashioned after the taquito, it comes in numerous flavors,[1] the best selling of which is the chili-lime "Fuego" flavor, sold in distinctive purple bags, introduced in 2006.[2] Besides the rolled corn chips, Takis produces other snacks with the same flavor lines, including different potato chip varieties, corn "stix", popcorn, and peanuts.

Takis were invented in Mexico in 1999 and introduced to the United States in November 2001[3][4] (originally as Taquis, before being renamed to Takis in 2004) and Canada in 2015. Barcel originally intended to aim Takis towards a Hispanic demographic, but its popularity has quickly spread among Gen Z and Gen Alpha.[5][6]

  1. ^ Esparza, Bill (17 September 2020). "The Ultimate Guide to Mexican Snacks". Eater. Retrieved 31 May 2021.
  2. ^ "Takis Registration Certificate (Spanish)". tsdr.uspto.gov. 9 August 2006. Retrieved 28 October 2024.
  3. ^ "Taquis Registration Certificate". tsdr.uspto.gov. 27 May 2003. Retrieved 28 October 2024.
  4. ^ "Taquis Bag Specimen". tsdr.uspto.gov. 27 May 2003. Retrieved 28 October 2024.
  5. ^ "Takis". Snack History. Archived from the original on 31 May 2021. Retrieved 31 May 2021.
  6. ^ Kiely, John (8 October 2013). "Rise of the Takis". Houston Press. Archived from the original on 2 June 2021. Retrieved 31 May 2021.