Sears does NOT operate at the same department store level as Macy's or Dillard's. Reasons include:
-Sears has central checkout lines and shopping carts, which is clearly aimed at targeting budget department stores like Kohl's and Target. -Sears sells appliances and tools. These are departments not found in upscale department stores, e.g. Bergdorf Goodman or Barney's New York. -Previous information in this article is incorrect. Sears does NOT sell DKNY or Calvin Klein apparel. The only merchandise from these designers offered at Sears is perfume & cologne. A simple website search or phone call to your nearest Sears can verify this. -The previous revision justified placing Sears at the same level as Dillard's and Macy's because of a redesigned logo and the introduction of Sears Grand. A logo has absolutely nothing to do with retail level, and selling produce and groceries at Sears Grand actually moves Sears far downstream the retail chain as a brand name. Sears Grand aims to compete with Wal-Mart, not Macy's. -I also removed comparison to Belk because it sells only china, drinkware, flatware, and towels according to its website. I don't believe this even qualifies as a department store, and certainly should not be compared to Sears.
Overall, I strongly feel my revisions are merited, because the previous revision's assertions are FALSE. Simply go to your local Sears and look at prices of men's dress shirts, and then go to Macy's to compare. Macy's stocks brands like Hugo Boss and Hickey Freeman - Sears stocks brands like Arrow and Docker. To a distinguished shopper, there is simply no comparison.