Tectoy

Tec Toy S.A.
Trade name	Tectoy (1997–present)
Company type	Private
Industry	Toys, Video games, Electronics
Founded	September 1987; 37 years ago
Headquarters	São Paulo, Brazil
Key people	Daniel Dazcal; Stefano Arnhold; Fernando Fischer Pereira
Products	Master System, Mega Drive, Game Gear, Saturn, Dreamcast, Zeebo
Website	tectoy.com.br

Tec Toy S.A., trading as Tectoy since 1997, is a Brazilian toy and electronics company headquartered in São Paulo.^[1] It is best known for producing, publishing, and distributing Sega consoles and video games in Brazil. The company was founded by Daniel Dazcal, Leo Kryss, and Abe Kryss in 1987 because Dazcal saw an opportunity to develop a market for electronic toys and video games, product categories that competitors did not sell in Brazil at the time. The company stock is traded on the Bovespa.

Soon after its founding, Tectoy completed a licensing agreement with Sega allowing it to market a laser gun game based on the Japanese anime Zillion, which sold more units in Brazil than in Japan. Tectoy would later bring the Master System and Mega Drive to the region, as well as Sega's later video game consoles and the Sega Meganet service. Other products developed by Tectoy include educational toys such as the Pense Bem, karaoke machines, and original Master System and Mega Drive games released exclusively in Brazil, such as Férias Frustradas do Pica-Pau and Portuguese translations and alternate versions of video games. Over its history, Tectoy has diversified to include more electronic products, such as DVD and Blu-ray players and the Zeebo console. While successful at times, the company has also undergone debt restructuring in 2000 and actions to consolidate its two public stock offerings into one.

Tectoy is credited with the continued success of Sega consoles in Brazil far past their lifetimes worldwide. At one point, Tectoy held an 80% market share of video games in Brazil. Tectoy continues to produce "plug and play" dedicated consoles modelled after the Master System and Genesis to this day, which continue to rival more modern systems by Microsoft, Nintendo and Sony in popularity. Tectoy has sold 8 million Master System variants^[2] and 3 million Mega Drive variants.^[3]^[4]

^ "Termos de Uso" (in Portuguese). Tectoy. Archived from the original on September 1, 2009. Retrieved October 3, 2009.
^ Cite error: The named reference MDB was invoked but never defined (see the help page).
^ Théo Azevedo (July 30, 2012). "Vinte anos depois, Master System e Mega Drive vendem 150 mil unidades por ano no Brasil" (in Portuguese). UOL. Archived from the original on April 24, 2019. Retrieved October 18, 2012. Base instalada: 5 milhões de Master System; 3 milhões de Mega Drive
^ Sponsel, Sebastian (November 16, 2015). "Interview: Stefano Arnhold (Tectoy)". Sega-16. Archived from the original on October 4, 2018. Retrieved November 21, 2015.

[1] "Termos de Uso" (in Portuguese). Tectoy. Archived from the original on September 1, 2009. Retrieved October 3, 2009.

[MDB-2] Cite error: The named reference MDB was invoked but never defined (see the help page).

[3] Théo Azevedo (July 30, 2012). "Vinte anos depois, Master System e Mega Drive vendem 150 mil unidades por ano no Brasil" (in Portuguese). UOL. Archived from the original on April 24, 2019. Retrieved October 18, 2012. Base instalada: 5 milhões de Master System; 3 milhões de Mega Drive

[4] Sponsel, Sebastian (November 16, 2015). "Interview: Stefano Arnhold (Tectoy)". Sega-16. Archived from the original on October 4, 2018. Retrieved November 21, 2015.

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