Ted (airline)

Ted
IATA ICAO Call sign
UA UAL UNITED
FoundedNovember 12, 2003 (2003-11-12)
Commenced operationsFebruary 12, 2004 (2004-02-12)
Ceased operationsJanuary 6, 2009 (2009-01-06)
(re-integrated into United Airlines)
HubsDenver
Secondary hubs
Frequent-flyer programMileage Plus
AllianceStar Alliance (affiliate, 2003–2009)
Fleet size56
Destinations23
Parent companyUnited Airlines[1]
HeadquartersDenver, Colorado, U.S.[2]
Key peopleGlenn Tilton (CEO)
Websitewww.flyted.com

Ted was one of two airline divisional brands of United Airlines. It targeted vacation locations primarily served by the low cost airline market, in contrast to the company's high-end premium transcontinental brand, United p.s. (which focused on business travelers between United's two California hubs and New York City). "Ted" comes from the last three letters in the United brand name.[3] United marketed Ted anthropomorphically and attempted to personify Ted; it used phrases such as Meet Ted or I've Met Ted.

Due to the airline crisis caused by spiking fuel prices, on June 4, 2008, United announced that the Ted brand and services would be discontinued.[4] The Ted aircraft were refitted with a First Class cabin and re-incorporated into United's mainline fleet to compensate for the retirement of United's entire Boeing 737 fleet. Operations were folded back into the mainline brand on January 6, 2009.

  1. ^ "Ted Airlines Remembered". Retrieved June 30, 2019.
  2. ^ "United pulls plug on Ted". 4 June 2008. Retrieved June 30, 2019.
  3. ^ "Meet Lue". Airwhiners.net. Retrieved June 10, 2013.
  4. ^ Maynard, Micheline (June 5, 2008). "More Cuts as United Grounds Its Low-Cost Carrier". The New York Times. Retrieved 5 December 2022.