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When The Big Show premiered November 5, 1950, this ad, showing NBC's full evening schedule, ran in Sunday newspapers across the country. Here's how it looked in the Kingsport Times-News (Kingsport, Tennessee). Clockwise from top left: Mindy Carson, Jimmy Durante, Tallulah Bankhead, Fred Allen and Ethel Merman

The Big Show was an American radio variety program featuring 90 minutes of comic, stage, screen, and music talent. It was aimed at keeping American radio in its classic era and making it robust against the rapidly growing television tide. The show ran from November 5, 1950, to April 20, 1952.