The Chartered Institute of Marketing

The Chartered Institute of Marketing
AbbreviationCIM
PredecessorInstitute of Marketing
Formation16 May 1911; 113 years ago (1911-05-16)
Legal statusChartered
HeadquartersBerkshire, United Kingdom
Chair
Kate Hamilton
CEO
Chris Daly
Websitewww.cim.co.uk

The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers.[1] CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.[2]

In 1952 Prince Philip, Duke of Edinburgh, became the institute's patron,[3] taking over from King George VI who was appointed in 1937 as CIM's first royal patron. In 2019 King Charles III (then Prince of Wales), became the new patron of CIM.[4]

The first Code of Practice was introduced in 1973,[5] and in 1989, the institute was awarded a royal charter.[6]

CIM offers training courses,[7] and professional qualifications,[8] from foundation to postgraduate or master's degree level (EQF Level 7). In 1992, the European Union declared CIM's flagship qualification as the "preferred professional marketing qualification through member states".[9]

  1. ^ "About CIM". The Chartered Institute of Marketing. Retrieved 8 March 2019.
  2. ^ "Corporate Fact Sheet" (PDF). The Chartered Institute of Marketing. Retrieved 8 March 2019.
  3. ^ Wilkes, Rod (2011). "Introduction". In Kourdi, Jeremy (ed.). The Marketing Century: How Marketing Drives Business and Shapes Society. John Wiley & Sons. pp. 3–17. ISBN 978-1119974130.
  4. ^ "Chartered Institute of Marketing Welcomes The Prince of Wales as Patron". The Chartered Institute of Marketing. Retrieved 26 November 2019.
  5. ^ "Our History". The Chartered Institute of Marketing. Retrieved 6 March 2019.
  6. ^ "About CIM". The Chartered Institute of Marketing. Retrieved 8 March 2019.
  7. ^ "Training Courses". The Chartered Institute of Marketing. Retrieved 6 March 2019.
  8. ^ "Smart and Flexible Qualifications from CIM". The Chartered Institute of Marketing. Retrieved 6 March 2019.
  9. ^ Williams, Allan (2010). The History of UK Business and Management Education. Emerald Group Publishing. p. 5. ISBN 978-1849507806. Retrieved 8 March 2019.