The Creative Counsel

The Creative Counsel
Company typePrivate
IndustryAdvertising Agency
Founded2001 (2001)
FounderGil Oved, Ran Neu-Ner
Headquarters
Johannesburg
,
South Africa
Number of locations
Africa, Middle East and Europe
ServicesAdvertising, brand activation, digital, design
Websitewww.creativecounsel.co.za

The Creative Counsel is a South African advertising agency founded in 2001 by school friends Gil Oved and Ran Neu-Ner.[1]

The company grew to become one of South Africa's largest advertising agencies (by staff and turnover),[2][3][4] one of South Africa's largest private first-time employers,[5][6] and South Africa's top marketing, media and advertising company.[7]

In 2015 the company was acquired by the Publicis Group in a deal estimated to be worth over R1.5-billion.[8] The sale was reported as the largest business transaction in Africa[9][10] and the largest agency buyout in South African history.[11]

  1. ^ "Building South Africa's biggest advertising agency". BBC.com. Retrieved 4 February 2021.
  2. ^ "Meet The Creative Counsel". The Citizen Newspaper. 3 September 2015. Retrieved 4 February 2021 – via pressreader.
  3. ^ "Inspirational disruption from 2015's industry leaders". bizcommunity.com. 2 December 2015. Retrieved 4 February 2021.
  4. ^ "The Creative Counsel wins Sanlam/Business Partners Entrepreneur of the Year". bizcommunity.com. 3 September 2015. Retrieved 4 February 2021.
  5. ^ "Neu-Ner, Oved win 2016 EY Southern Africa World Entrepreneur Award". biznisafrica.com. 30 November 2016. Archived from the original on 12 June 2018. Retrieved 4 February 2021.{{cite web}}: CS1 maint: unfit URL (link)
  6. ^ "Sanlam / Business Partners announces 2015 Entrepreneur of the Year". cover.co.za. 3 September 2015. Retrieved 4 February 2021.
  7. ^ "Winners of Southern African AABLA 2014 announced". bizcommunity.com. 3 October 2014. Retrieved 4 February 2021.
  8. ^ "Publicis Gets Creative". Financial Mail. 11 September 2015. Retrieved 4 February 2021 – via pressreader.
  9. ^ "Key start-up lessons from The Creative Counsel's co-founder Ran Neu-Ner". bizconnect.standardbank.co.za. 24 January 2017. Retrieved 18 January 2021.
  10. ^ "2017 National Business Awards - Ran NeuNer VIP Speaker". nationalbusinessawards.co.za. 16 November 2017. Retrieved 18 January 2021.
  11. ^ "Publicis Africa Group buys Creative Counsel in record deal". marklives.com. 10 September 2015. Retrieved 18 January 2021.