 | |
| Type | Blended whisky |
|---|---|
| Manufacturer | Edrington Group |
| Country of origin | Scotland |
| Introduced | 1896 |
| Alcohol by volume | 40% |
| Variants | The Black Grouse Snow Grouse |
| Website | The Famous Grouse |
The Famous Grouse is a brand of blended Scotch whisky produced by The Edrington Group in Scotland. It was first produced by Matthew Gloag & Son in 1896.[1] The single malt whiskies used in The Famous Grouse blend include the Edrington-owned Highland Park and The Macallan.[2] Its emblem is the red grouse, Scotland's national game bird.[1]
It has been the highest-selling whisky brand in Scotland since 1980,[1] although Bell's is not far behind in second place.[3] As a standard price blended Scotch whisky, its main competitors in its home market are Grant's, Bell's and Teacher's. The majority of its sales in the United Kingdom are during the Christmas period.[4]
- ^ a b c Whisky Opus. Dorling Kindersley Limited. 2012. p. 101. ISBN 978-1-4093-7580-7.
- ^ "Famous For A Reason". The Famous Grouse. Retrieved 21 December 2015.
- ^ "Top UK whiskey brands, by on-trade sales 2023". Statista. Retrieved 9 April 2024.
- ^ "Famous Grouse gears up for Xmas ad campaign". Morning Advertiser. 15 November 2007. Retrieved 15 November 2012.