The First Easter Rabbit

The First Easter Rabbit
Title page
Based onThe Velveteen Rabbit
by Margery Williams
Written byJulian P. Gardner
Directed byArthur Rankin, Jr.
Jules Bass
Starring
Narrated byBurl Ives
Theme music composerMaury Laws
Country of originUnited States
Japan
Original languageEnglish
Production
ProducersArthur Rankin, Jr.
Jules Bass
CinematographyToru Hara
Tsuguyuki Kubo
EditorIrwin Goldress
Running time25 minutes
Production companies
Original release
NetworkNBC
ReleaseApril 9, 1976 (1976-04-09)
Related
Infobox instructions (only shown in preview)

The First Easter Rabbit is an animated Easter television special that premiered April 9, 1976, on NBC and later aired on CBS.[1] Created by Rankin/Bass Productions, it tells the story of the Easter Bunny's origin.[2] The special is loosely based on the 1922 children's book The Velveteen Rabbit by Margery Williams. Burl Ives narrates the special, which also features the Irving Berlin song "Easter Parade". It marked Ives's return to a Rankin/Bass special for the first time since the company's 1964 stop motion television special Rudolph the Red-Nosed Reindeer twelve years prior.


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  1. ^ Woolery, George W. (1989). Animated TV Specials: The Complete Directory to the First Twenty-Five Years, 1962-1987. Scarecrow Press. pp. 146–147. ISBN 0-8108-2198-2. Retrieved 27 March 2020.
  2. ^ Lenburg, Jeff (1999). The Encyclopedia of Animated Cartoons. Checkmark Books. p. 259. ISBN 0-8160-3831-7. Retrieved 6 June 2020.