 | |
| Company type | Private |
|---|---|
| Nasdaq: HPOL | |
| Industry | Market research and opinion polling |
| Founded | 1963 |
| Founder | Louis Harris |
| Headquarters | Chicago, Illinois, New York City |
Key people | Will Johnson (co-CEO), John Gerzema (co-CEO), Mark Penn (chairman) |
| Parent | Stagwell |
| Website | theharrispoll |
The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software data platforms that allow brands to track health and campaign success. The firm works with clients in three primary areas: brand strategy and tracking,[1] corporate reputation,[2] and research for public release.[3]
The Harris Poll was started by Louis Harris, an opinion pollster who founded his own firm, Louis Harris & Associates, in 1956.[4] The business was later[when?] rebranded Harris Interactive. It was acquired from Nielsen in 2017 by the Stagwell Group, which hired co-chief executive officers John Gerzema and Will Johnson, who relaunched the firm as The Harris Poll.[5] Stagwell founder and managing director Mark Penn was chairman and CEO of MDC Partners. The Harris Poll is headquartered in Chicago and New York City, with additional offices in Washington, D.C., and Rochester, New York.
The Harris Poll runs the longest-standing and largest data set on public opinion research on the coronavirus pandemic in the United States through its COVID-19 Tracker, a biweekly online survey of a nationally representative sample of American adults.[6]
- ^ "Brand Strategy & Customer Insights". The Harris Poll. Retrieved January 4, 2021.
- ^ "Corporate Reputation". The Harris Poll. Retrieved January 10, 2021.
- ^ "Public Opinion & Research for Public Release". The Harris Poll. Retrieved January 4, 2021.
- ^ "Our Heritage". Harris Interactive. Archived from the original on September 24, 2015. Retrieved September 26, 2010.
- ^ Stein, Lindsay (January 23, 2017). "Stagwell Group Acquires Nielsen's Harris Brand and Poll". Advertising Age. Retrieved April 24, 2017.
- ^ "COVID-19 Tracker". The Harris Poll. Retrieved January 10, 2021.