The Heart Truth is a campaign meant to raise awareness of the risk of heart disease in women.[1] The campaign is sponsored in the United States by the National Heart, Lung, and Blood Institute, an organization of the United States Department of Health and Human Services;[1] a similar campaign is promoted in Canada by the Heart and Stroke Foundation of Canada. It focuses mainly on educating women aged forty to sixty, as that is the time when the risk of heart disease begins to increase.[1]