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| Broadcast area | United States Canada |
|---|---|
| Frequency | Sirius XM Radio 56 Dish Network 6056 |
| RDS | New Country music including the hottest country superstars, up-and-coming artists, and the very latest discoveries direct from Nashville. Plus Nashville Flash music updates throughout the day. |
| Branding | Today's Country Hits |
| Programming | |
| Format | Hit Country Music |
| Ownership | |
| Owner | Sirius XM Radio |
| History | |
First air date | November 12, 2008 |
| Technical information | |
| Class | Satellite Radio Station |
| Links | |
| Website | SiriusXM: The Highway |
The Highway is a commercial-free country music radio station on Sirius XM channel 56. It was created when Sirius and XM merged their competing hit country stations, "New Country" on Sirius and "Highway 16" on XM. The Highway can also be streamed at SiriusXM.com and through its app for mobile devices.[1] Until February 9, 2010, it was heard on DirecTV channel 814.
The Highway broadcasts from Sirius XM's New York City studios, as well as studios at the Bridgestone Arena in Nashville, Tennessee.
The Highway is among the most popular music channels on satellite radio. As of 2014, SiriusXM reports it has more than 27 million subscribers.[2]
Most Fridays, listeners visiting Nashville are invited to the Jimmy Buffett's Margaritaville Cafe to become a part of the show called the "Music Row Happy Hour" [3] with Buzz Brainard.[4]
The channel spotlights new music through its "Highway Finds" feature.[5] This changed the music business by giving airplay to unsigned and independent artists, creating fresh stars.[6] The channel bypasses the traditional record company lock on the business.[7]
- ^ "The Highway: Today's Country Music".
- ^ "Sirius XM tops 2014 subscriber targets". Crain's New York Business. Associated Press. 7 January 2015.
- ^ "Music Row Happy Hour".
- ^ "Nothing Like SiriusXM The Highway". Our Country Concerts.
- ^ What is The Highway Finds? It’s all part of The Highway channel’s ongoing commitment to spotlight great new country music talent. Being named a Highway Find is highly-anticipated by country artists and fans alike, and has brought early recognition to familiar country stars such as Gabby Barrett, Luke Combs, Maren Morris, Dan + Shay, and Florida Georgia Line.
- ^ "How Satellite Radio Is Breaking Country's Next Big Stars". Rolling Stone. 5 January 2015.
- ^ Hannah Karp (12 April 2014). "Nashville's New Hit Maker Is Satellite Radio Programmer - WSJ". WSJ.