The Hire

The Hire
Directed by
Written by
Produced by
  • Robyn Boardman
  • Robert Van de Weteringe Buys
  • Tapas Blank
  • Tony McGarry
  • Leon Corcos
  • David Mitchell
  • Nicole Dionne
  • Pelayo Gutiérrez
  • Aristides McGarry
  • David Fincher
  • Dave Morrison
  • Ridley Scott
  • Tony Scott
  • Jules Daly
  • Skip Chaisson
  • David Davies
  • Kimberly Jacobs-Toeg
Starring
Narrated byClive Owen
Cinematography
Edited by
Music by
Production
companies
Distributed byBMW Films
Release date
2001–2016
Running time
64 minutes (total of all eight films)
CountryUSA
Languages
Budget$9 million[2]

The BMW film series The Hire consists of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, the shorts were directed by popular filmmakers from around the globe and starred Clive Owen as "the Driver" while highlighting the performance aspects of various BMW automobiles. The series made a comeback in 2016, fourteen years after its original run ended.

  1. ^ Cite error: The named reference Bouw was invoked but never defined (see the help page).
  2. ^ Graser, Marc (April 15, 2002). "BMW savors 'Hire' education". Variety. Vol. 386, no. 9. p. 8. ISSN 0042-2738.