The Lego Group

The Lego Group
Company typePrivate
IndustryToys
Founded10 August 1932; 92 years ago (1932-08-10)
FounderOle Kirk Christiansen
Headquarters
Billund
,
Denmark
Number of locations
42 offices (2017)
Area served
Worldwide
Key people
ProductsLego
RevenueIncrease 43.7 billion kr.[3] (2021)
Increase 17.0 billion kr.[3] (2021)
Increase 13.3 billion kr.[3] (2021)
Total assetsIncrease 48.0 billion kr.[3] (2021)
Owners
Number of employees
Increase 24,484[3] (March 2021)
Websitelego.com

The Lego Group (formally Lego A/S)[5] is a Danish construction toy production company based in Billund, Denmark.[6] It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.

The company was founded on 10 August 1932, by Ole Kirk Christiansen.[7] The name Lego is derived from the Danish phrase leg godt, meaning "play well". In the first half of 2015, The Lego Group became the world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales.[8][9]

  1. ^ "Jørgen Vig Knudstorp". The LEGO Group. Archived from the original on 7 September 2017. Retrieved 6 September 2017.
  2. ^ "Executive Leadership Team". The Lego Group. Archived from the original on 18 November 2017. Retrieved 25 November 2017.
  3. ^ a b c d e Trangbæk, Roar Rude (3 March 2021). "Annual Report 2020" (PDF). The Lego Group. Archived (PDF) from the original on 18 March 2021. Retrieved 30 April 2021.
  4. ^ "Ownership". The LEGO Group. Retrieved 5 December 2021.
  5. ^ "LEGO A/S". OpenCorporates. Retrieved 5 December 2021.
  6. ^ "About Us". The LEGO Group. Archived from the original on 12 January 2013. Retrieved 9 January 2013.
  7. ^ "Celebrating 80 Years of LEGO". Archived from the original on 30 November 2020. Retrieved 25 May 2019.
  8. ^ "Here's why Mattel ousted its CEO Bryan Stockton". Fortune. Archived from the original on 4 April 2020. Retrieved 30 December 2016.
  9. ^ Finans, Ritzau (4 September 2014). "Lego er nu verdens største" [Lego is now the world's largest]. finans.dk (in Danish). Archived from the original on 13 June 2020. Retrieved 28 January 2018.