| The Linq | |
|---|---|
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 The Linq in 2017 | |
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| Location | Paradise, Nevada, U.S. |
| Address | 3535 South Las Vegas Boulevard |
| Opening date | October 30, 1959 |
| No. of rooms | 2,250 |
| Total gaming space | 33,890 sq ft (3,148 m2) |
| Permanent shows | Legends in Concert (1983–2009) Divas Las Vegas (2010–18) Mat Franco: Magic Reinvented Nightly |
| Signature attractions | High Roller Mat Franco Theater The Auto Collections (1981–2017) The Linq Promenade O'Sheas Casino Brooklyn Bowl |
| Casino type | Land-based |
| Owner | Caesars Entertainment |
| Architect | Merlin J. Barth (Imperial Palace) |
| Previous names | Flamingo Capri (1959–1979) Imperial Palace (1979–2012) The Quad (2012–2014) |
| Renovated in | 1972, 1974, 1977, 1981–82, 1985–86, 1987–89, 2012–13, 2014–15, 2018 |
| Coordinates | 36°07′03″N 115°10′22″W / 36.11750°N 115.17278°W |
| Website | caesars |
The Linq (formerly Flamingo Capri, Imperial Palace and The Quad) is a casino hotel on the Las Vegas Strip in Paradise, Nevada. It is owned and operated by Caesars Entertainment. It opened as the Flamingo Capri on October 30, 1959, on property located directly north of the original Flamingo resort. The Flamingo Capri was a 180-room motel, owned by George E. Goldberg and Flamingo employee Bill Capri.
Ralph Engelstad purchased the Flamingo Capri in 1971, and added a casino the following year. He built additional motel buildings in 1974, and eventually added the 19-story Imperial Palace Tower in 1977. Engelstad renamed the entire property as the Imperial Palace on November 1, 1979, when a new casino facility opened on the site. The Flamingo Capri's casino was demolished to make way for the Imperial Palace's entrance, although some of the motel rooms would remain in operation for decades. The Imperial Palace was the first Asian-themed resort on the Strip. It was popular among middle-class and value-conscious guests. Long-running attractions included The Auto Collections, a car museum that operated from 1981 to 2017; and Legends in Concert, a show that ran from 1983 to 2009.
Engelstad added additional hotel towers from 1982 to 1987, increasing the room count to 2,637. It was among the largest hotels in the world. When Engelstad died in 2002, the Imperial Palace was the second-largest privately owned hotel in the world, behind the Venetian resort in Las Vegas. Following his death, operations were taken over by a group that included his wife Betty. Harrah's Entertainment (later known as Caesars Entertainment) purchased the Imperial Palace in 2005, for $370 million. The company considered partial or complete demolition of the resort, before deciding on a renovation instead. On December 21, 2012, Caesars renamed the resort as The Quad. The Asian theme was removed, and the property received a redesign.
The Linq Promenade – an outdoor collection of bars, restaurants, and retailers – was opened by Caesars in 2013. It was built along the Quad's southern edge. A signature feature of the promenade is the High Roller Ferris wheel, the second tallest in the world, only behind the Ain Dubai Ferris wheel. The Quad was renamed as The Linq on October 30, 2014, to match the new promenade. The name change was accompanied by a $223 million renovation, which modernized the resort in an effort to attract a new demographic of millennials. The Linq includes a 33,890 sq ft (3,148 m2) casino and 2,250 rooms.