The March of Time

The March of Time
Intertitle
Based onThe March of Time by Roy E. Larsen and Fred Smith
Produced by
Narrated byWestbrook Van Voorhis
Production
company
Distributed by
Release date
February 1, 1935 – August 1951
Running time
15–30 minutes
CountryUnited States

The March of Time is an American newsreel series sponsored by Time Inc. and shown in movie theaters from 1935 to 1951. It was based on a radio news series broadcast from 1931 to 1945 that was produced by advertising agency Batten, Barton, Durstine & Osborn (BBDO).[1] The "voice" of both series was Westbrook Van Voorhis. Produced and written by Louis de Rochemont and his brother Richard de Rochemont, The March of Time was recognized with an Academy Honorary Award in 1937.

The March of Time organization also produced four feature films for theatrical release, and created documentary series for early television. Its first TV series, Crusade in Europe (1949), received a Peabody Award and one of the first Emmy Awards.

  1. ^ Meyers, Cynthia (2018). "The March of Time Radio Docudrama: Time Magazine, BBDO, and Radio Sponsors, 1931–39". American Journalism. 35 (4): 420–443. doi:10.1080/08821127.2018.1527634. S2CID 166288067.