The Medium Is the Massage

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "The Medium Is the Massage" – news · newspapers · books · scholar · JSTOR (November 2010) (Learn how and when to remove this message)

The Medium is the Massage: An Inventory of Effects

Cover of the first UK paperback edition, published by Penguin Books (1967)
Author	Marshall McLuhan
Illustrator	Quentin Fiore
Language	English
Subjects	History of communication Communications
Publisher	Penguin Books
Publication date	1967
Publication place	United Kingdom
Pages	157
OCLC	308404

The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam Books in 1967 and became a bestseller with a cult following. The U.K. edition was published by Allen Lane Penguin Books using cover art by Newsweek photographer Tony Rollo.

The book is 160 pages in length and composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.