The Most Beautiful Villages in Japan

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The Association of the Most Beautiful Villages in Japan (「日本で最も美しい村」連合, Nihon de mottomo utsukushii mura rengō) is a Japanese nonprofit organization of listing some of the most beautiful villages and towns in Japan. The association is active on enhancement and protection of Japanese rural heritage, cultural fairs, and branding and promotion of regional, national, and international cooperation of its member villages and towns. It is affiliated to the international association The Most Beautiful Villages in the World.