The Now Now

The Now Now
Studio album by Gorillaz
Released	29 June 2018 (2018-06-29)
Recorded	Late 2017 – February 2018
Studio	Studio 13 (London) Various additional Brick Road (Scottsdale)[a] The Compound (London)[b] Mondrian Hotel (West Hollywood)[c] Raphael Hotel (Kansas City)[d] Knob Hill Inn (Ketchum)[e] Marriott Hotel (Zürich)[f] Delano South Beach (Florida)[g]
Genre	Synth-pop funk psychedelic pop
Length	40:42
Label	Parlophone Warner Bros.
Producer	Gorillaz James Ford Remi Kabaka
Gorillaz chronology
Humanz (2017) The Now Now (2018) Song Machine, Season One: Strange Timez (2020)
Damon Albarn chronology
Humanz (2017) The Now Now (2018) Merrie Land (2018)
Singles from The Now Now
"Humility" Released: 31 May 2018 "Lake Zurich" Released: 31 May 2018 "Sorcererz" Released: 7 June 2018 "Fire Flies" Released: 14 June 2018 "Hollywood" Released: 21 June 2018 "Tranz" Released: 14 September 2018

The Now Now is the sixth studio album recorded by the British virtual band Gorillaz, released on 29 June 2018 via Parlophone and Warner Bros. Records. Recording for the album began in late 2017 – according to Gorillaz co-creator Damon Albarn, it was recorded quickly so the band would have new material to play at future concerts.

The album spawned six singles, including "Humility" (the lead single), "Hollywood" and "Tranz". The Now Now debuted at number four on the Billboard 200 and at number five on the UK Albums Chart. It received generally positive reviews from critics, who praised the album's minimalist sound and lyrical content – however, some reviewers criticised its perceived lack of ambition and focus.
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