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Type of site | News, offbeat, cultural topics and analysis |
|---|---|
| Available in | English |
| Headquarters | New York City, U.S. |
| Owner | Bustle |
| URL | theoutline |
| Commercial | Yes |
| Registration | None |
| Launched | 2016 |
| Current status | Defunct April 3, 2020 |
The Outline was an online publication focused on "power, culture, and the future." It was founded independently by Joshua Topolsky in 2016 and later became a subsidiary of Bustle.[1]
The company did not want to be too reliant on social media distribution, but instead aimed to reach a "smart, influential" readership who would visit its website directly. The articles are visually interactive, and highly optimized for mobile.[2] The interface contains articles represented as a stack of cards that users can swipe through.[3] The company earned income by virtue of its partnerships with 10 to 12 companies a year, as opposed to reliance on a format employing traditional banner ads.
- ^ Shields, Mike (2016-08-01). "Joshua Topolsky, Former Verge Editor, Raises Funding for Digital Media Venture". Wall Street Journal. ISSN 0099-9660. Archived from the original on 2017-07-03. Retrieved 2017-04-22.
- ^ "The Outline Is Making Visual, Interactive Content and Ads for a 'Post-Text' Internet". Archived from the original on 2017-04-22. Retrieved 2017-04-22.
- ^ "The Outline Has a Flashy New Design But a Traditional Business Model". Fortune. Archived from the original on 2017-04-23. Retrieved 2017-04-22.