The President's Challenge (also called Presidential Champions) was an American program promulgated by the President's Council on Fitness, Sports and Nutrition that aimed to encourage all Americans to "make being active part of their everyday lives" and to be physically fit. The President's Challenge was introduced by Lyndon B. Johnson in 1966. It was designed to help motivate participants (international participants also eligible) to improve regardless of activity and fitness level. The Presidential Champions program was discontinued on June 30, 2018.[1]