Author | Ronald Cohen, Terry Ilott |
---|---|
Language | English |
Subject | Entrepreneurship |
Publisher | Weidenfeld & Nicolson |
Publication date | 2007 |
Media type | Paperback |
Pages | 352 |
ISBN | 978-0297851486 |
OCLC | 156890899 |
The Second Bounce of the Ball: Turning Risk into Opportunity is a non-fiction book about entrepreneurship, written by Sir Ronald Cohen and first published in 2007 by Weidenfeld & Nicolson, London. The book discusses what it takes to become a successful entrepreneur, and contains biographical anecdotes from the author and the company he founded, Apax Partners. The book's title comes from Cohen's incorrect belief that the second bounce of a ball is difficult to predict.[1]