The Subservient Chicken

The Subservient Chicken
AgencyCrispin, Porter + Bogusky, David [1]
ClientBurger King
Product
  • TenderCrisp
Release date(s)2001–2012, 2014[2]

The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website, television and print campaigns and a one-time pay-per-view program. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Coq Roq, Ugoff, and Sith Sense.

  1. ^ "Burger King's Subservient Chicken is Subservient No More". adage.com. Apr 30, 2014. Retrieved Jul 17, 2019.
  2. ^ "Burger King brings back 'Subservient Chicken' to sell latest sandwich". CTV.ca. 2014-04-27. Retrieved 2014-04-27.