 A front cover from 16 November 2008 | |
| Type | Sunday newspaper |
|---|---|
| Format | Tabloid |
| Owner(s) | DC Thomson |
| Founded | 1914 |
| Headquarters | Dundee, Scotland |
| Circulation | 37,045 (as of January 2024)[1] |
| Website | www |
The Sunday Post is a weekly newspaper published in Dundee, Scotland, by DC Thomson, and characterised by a mix of news, human interest stories and short features. The paper was founded in 1914 and has a wide circulation across Scotland, Northern Ireland, and parts of Northern England.
The current editor is Richard Prest.
Sales of the Sunday Post in Scotland were once so high that it was recorded in The Guinness Book of Records as the newspaper with the highest per capita readership penetration of anywhere in the world; in 1969, its total estimated readership of 2,931,000 represented more than 80 per cent of the entire population of Scotland aged 16 and over.[2] The Sunday Post has seen a decline in circulation in common with other print titles; in 1999 circulation was around 700,000, dropping to just under 143,000 in December 2016, with a year-on-year fall of 13.5% recorded for 2016.[3]
2007 saw DC Thomson launch an advertising drive for The Sunday Post, primarily used on buses, in which the exclamation "Strip Sensation!" is seen by a picture of the folded paper displaying its masthead; next to this is the tagline punning on the exclamation: "A thoroughly decent read".
The newspaper backed a "No" vote in the referendum on Scottish independence.[4]
In 2014 a weekly magazine supplement was reintroduced. Called IN10, it features entertainment, food, homes, gardens, travel and books as well as The Sunday Post's man in Hollywood, Ross King.[5]
- ^ "Sunday Post". Audit Bureau of Circulations. 9 February 2024. Retrieved 2 March 2024.
- ^ The Guinness Book of Records 17th edition, published October 1970, p. 96.
- ^ "Print ABCs: Seven UK national newspapers losing print sales at more than 10 per cent year on year". Press Gazette. 23 January 2017. Retrieved 28 January 2017.
- ^ "Together we can build a fairer, stronger Scotland". Sunday Post. 14 September 2014. Retrieved 14 September 2014.
- ^ "The Sunday Post launches new weekly magazine". dcthomson.co.uk. Archived from the original on 22 April 2015.