The Swatch Group

For other uses, see Swatch (disambiguation).

The Swatch Group Ltd
Company typePublic company
ISINCH0012255151 Edit this on Wikidata
Industry
PredecessorASUAG and SSIH
Founded1983; 41 years ago (1983)
Headquarters
Biel/Bienne (canton of Bern)
,
Switzerland
Area served
Worldwide
Key people
ProductsWatches, Jewelry, Electronic systems
RevenueIncrease CHF 7.31 billion[1] (2021)
Increase CHF 1.02 billion[1] (2021)
Increase CHF 774 million[1] (2021)
Total assetsIncrease CHF 13.68 billion[1] (2021)
Total equityIncrease CHF 11.61 billion[1] (2021)
Number of employees
31,444[1] (2021)
Subsidiaries
List
Websiteswatchgroup.com

The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.[2][3][4]

The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries.[5] The group owns the Swatch product line and other luxury brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot.[6][7]

  1. ^ a b c d e f "Annual Report 2021" (PDF). Swatch Group. Retrieved 12 April 2022.
  2. ^ Thompson, Joe (10 October 2017). "Four Revolutions: Part 1: A Concise History Of The Quartz Revolution". Hodkinkee. Retrieved 5 March 2019.
  3. ^ "The Quartz Crisis and Recovery of Swiss Watches | Relation between Timepieces and Society". The Seiko Museum. Retrieved 5 March 2019.
  4. ^ "The Quartz Crisis". Crown & Caliber Blog. 12 April 2018. Retrieved 5 March 2019.
  5. ^ "Who Owns What: A Guide to the Watch Groups". Watchtime. 2021.
  6. ^ "Brands & Companies". swatchgroup.com. Retrieved 5 March 2019.
  7. ^ Adams, Ariel. "The Few Big Companies That Own Most Of The Major Luxury Watch Brands". Forbes. Retrieved 5 March 2019.