The Time Is Now (Moloko song)

"The Time Is Now"
UK CD single artwork
Single by Moloko
from the album Things to Make and Do
Released	20 March 2000 (2000-03-20)
Genre	Disco
Length	5:18 (album version) 4:32 (UK edit)
Label	Echo
Songwriter(s)	Róisín Murphy Mark Brydon
Producer(s)	Moloko
Moloko singles chronology
"Sing It Back" (1999) "The Time Is Now" (2000) "Pure Pleasure Seeker" (2000)
Music video
"The Time Is Now" on YouTube

"The Time Is Now" is a song by Irish-English electronica-pop duo Moloko, released as the lead single from their third album, Things to Make and Do (2000). Members Mark Brydon and Róisín Murphy conceived the song as an acoustic dance recording, not wanting to turn it into a loud, drum-heavy track, unlike much of their earlier work. Characterised as a "disco anthem", "The Time Is Now" has been described as one of Moloko's least electronic efforts and a musical standout of the 3rd millennium's outset, receiving positive reviews from music critics. The song's multiple cover artworks were designed by Lizzie Finn and photographed by Barnaby & Scott.^[1]

"The Time Is Now" was released on 20 March 2000 by Echo Records and charted at number two on the UK Singles Chart the same month, outpeaking the band's previous single, "Sing It Back", which reached number four. In May 2000, the song was certified gold by the British Phonographic Industry for sales and streams greater than 400,000 units. It found success in several other European countries as well, becoming a top-20 hit in four of them. It received a nomination for the "Best British Single" at the 2001 BRIT Awards, as did its music video for "Best British Video".