The Ultimate Coyote Ugly Search is an American reality television competition broadcast by Country Music Television. The first two seasons saw a group of 'wannabes' paired with a serving Coyote in the hope of getting a job at the Coyote Ugly Saloon and a cash sum for them and their partner.[1] The final season changed the format. In the final season, singing-dancing female bartenders competed for a position with the company's traveling troupe and a $50,000 prize.[2][3]