| The You Generation | |
|---|---|
 | |
| Genre | Entertainment |
| Created by | Simon Cowell |
| Country of origin | United Kingdom |
| Production | |
| Production companies | YouTube, Base79, Syco Entertainment[1] |
| Original release | |
| Network | YouTube |
| Release | 20 March 2013[2] – 2014 |
| Infobox instructions (only shown in preview) | |
The You Generation is an online video-sharing competition launched by Simon Cowell in partnership with YouTube. It comprises a series of themed competitions where contestants can upload videos to win prizes. A new contest runs every two weeks with a grand prize at the end of the year. It was launched in 2013 featuring an interview with British boy band One Direction.
- ^ Shaw, Lucas. "How Can YouTube Partners Make More Money? Ask Base79". The Wrap. Retrieved 23 August 2013.
- ^ Busis, Hillary. "Simon Cowell's 'You Generation' launches today -- VIDEO". Entertainment Weekly. Retrieved 23 August 2013.