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Theodore Levitt | |
|---|---|
| Born | March 1, 1925 Vollmerz, Main-Kinzig-Kreis, Germany |
| Died | June 28, 2006 Belmont, Massachusetts, U.S. |
| Alma mater | Antioch College Ohio State University |
| Occupation | Economist |
| Employer | Harvard Business School |
Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".[1]
- ^ Levitt, T (1983) The Marketing Imagination, New York: Free Press.