ThirdLove

ThirdLove
IndustryApparel
Founded2013
Founders
  • Heidi Zak
  • David Spector
Headquarters,
U.S.
Area served
Worldwide
Products
Websitewww.thirdlove.com

ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style.[1][2][3]

In 2017, Zak was named one of Fast Company's "100 Most Creative People".[4]

In 2019, Zak and Spector received an EY Entrepreneur of the Year Award for the Northern California region.[5]

In 2021, NPD Group named ThirdLove the "third largest online intimate apparel brand" in the US, behind Victoria's Secret and American Eagle's Aerie brands.[6][7][8]

  1. ^ Kavilanz, Parija (19 January 2019). "Bra sizing is wildly confusing. Her company seeks to change that". CNN Business. Retrieved 28 May 2021.
  2. ^ "ThirdLove Continues to Disrupt Intimates Industry Status Quo with Launch of Everyday Woman Model Search" (Press release). San Francisco. Business Wire. 3 May 2021. Retrieved 28 May 2021.
  3. ^ Hanbury, Mary (18 April 2019). "Meet the startup founder challenging the way women shop for bras". Business Insider. Retrieved 28 May 2021.
  4. ^ "THE MOST CREATIVE PEOPLE IN BUSINESS 2017". Fast Company. Retrieved 28 May 2021.
  5. ^ "ThirdLove Co-Founders and Co-CEOs, Heidi Zak and David Spector, Receive Prestigious EY Entrepreneur Of The Year 2019 Award in Northern California" (Press release). San Francisco. Business Wire. 25 June 2019. Retrieved 28 May 2021.
  6. ^ "ThirdLove lowers prices in bid for Victoria's Secret shoppers". Glossy. 2020-09-16. Retrieved 2021-06-29.
  7. ^ "ThirdLove updated its fit quiz to increase sales in more categories". Glossy. 2021-01-26. Retrieved 2021-06-29.
  8. ^ "ThirdLove Unveils New Virtual "Fitting Room®" Platform and Personalized 3D Shopping Experience Online". AP NEWS. 2021-01-26. Retrieved 2021-06-29.