&sq=Qlik&lang=&file=File:B_This_Is_It_Logo_Alpha_Sq.png){kind=logo} Current logo for This Is It, Inc. | |
| Company type | Gay bar |
|---|---|
| Founded | 1968 |
| Founder | Catherine Brehm[1] |
| Headquarters | |
| Owners | George Schneider, Trixie Mattel |
| Website | thisisitbar.com |
This Is It!, also known locally as Tits, is a gay bar and lounge located in Milwaukee, Wisconsin. It is the oldest continually operating gay bar in the state of Wisconsin.[2][3][4]
The bar is located in a building constructed in 1915 on the corner of Jefferson and Wells streets. The space the bar occupies has been used as a bar and tavern since 1936, previously known as "The Establishment", and before that "Vern's Tap".[4]
- ^ "Catherine 'June' Brehm". History of Gay and Lesbian Life in Milwaukee, Wisconsin. Retrieved March 27, 2016.
- ^ Dreager, Jim (2012). Bottoms Up: A Toast to Wisconsin's Historic Bars & Breweries. Wisconsin Historical Society Press. p. 183. ISBN 978-0-87020-498-2.
- ^ Stingl, Jim (May 4, 2008). "Changes bring the demise of C'est La Vie". jsonline.com. Journal Sentinel, Inc. Retrieved April 7, 2016.
- ^ a b Horne, Michael (November 14, 2014). "This Is It, Our Oldest Gay Bar". Urban Milwaukee. Milwaukee, WI. Retrieved April 7, 2016.