This Is Me... Now

This Is Me... Now
Standard edition cover
Studio album by Jennifer Lopez
Released	February 16, 2024 (2024-02-16)
Recorded	May 2022–June 29, 2023[1][2]
Studio	Lola's House (Beverly Hills) Henson (Los Angeles)
Genre	R&B[3]
Length	44:24
Label	Nuyorican BMG
Producer	BongoByTheWay Rogét Chahayed G-Ry Jeff "Gitty" Gitelman Bernard "Harv" Harvey Hit-Boy Tay Keith Carter Lang Angel Lopez Kurtis McKenzie T-Minus Andrew Wansel Sam Wish Federico Vindver Yeti
Jennifer Lopez chronology
Marry Me (2022) This Is Me... Now (2024)
Singles from This Is Me... Now
"Can't Get Enough" Released: January 10, 2024 "Rebound" Released: February 13, 2024

This Is Me... Now is the ninth studio album by American entertainer Jennifer Lopez. It was released on February 16, 2024, via Nuyorican Productions and BMG Rights Management, marking her first release under this partnership. The album is heavily inspired by the rekindled romance between Lopez and Ben Affleck as well as their subsequent marriage, with themes of love and self-healing throughout. It is a sequel to Lopez's third studio album This Is Me... Then (2002) and her first studio album in a decade since A.K.A. (2014). It was recorded between May and August 2022 and completed on June 29, 2023. It is the first Lopez album to feature no rappers on its standard edition since J.Lo (2001). Lopez contributed rap verses to three of the album's songs and co-wrote every one on the album, with production primarily from Rogét Chahayed, Jeff "Gitty" Gitelman and Angel Lopez.

Part of a three-part project documenting Lopez's search for love, self-healing, and her reunion with actor Ben Affleck, This Is Me... Now is accompanied by two further components. The second is a similarly titled, narrative-driven musical film, This Is Me... Now: A Love Story, co-written by Lopez, Affleck, Dave Meyers and Chris Shafer, with Meyers also directing. Aside from containing choreographed visuals for songs from the album, the film is a stylized and fictionalized narrative loosely based on Lopez's own life and her trials as a serial romantic. It features a cast of celebrities, including Fat Joe, Trevor Noah, Jane Fonda, Post Malone, Keke Palmer and Sofia Vergara, among others. The project's third component, a behind the scenes documentary called The Greatest Love Story Never Told was inspired by a collection of letters from Affleck to Lopez of the same name and explores the making of the music, film and documentary. It was released on February 27, 2024. All three components were produced simultaneously and were self-funded by Lopez with a budget of around $20 million.

This Is Me... Now was preceded by the lead single, "Can't Get Enough", which samples Alton Ellis's 1967 song "I'm Still in Love with You". Following its release, the song appeared on several national single charts and spawned a remix featuring rapper Latto. Alongside Latto and rapper Redman, Lopez performed the song on Saturday Night Live. A remix for "Rebound", featuring Puerto Rican rapper Anuel AA, was released alongside the album, as the second single. The title track and a remix of "This Time Around", featuring (G)I-dle, were released as promotional singles.

Upon release, This Is Me... Now received mixed-to-positive reviews, with praise for Lopez's matured vocals and criticism for its themes. Commercially, the album entered at number 38 on the US Billboard 200 and sold 14,000 copies in its debut week. It was preceded by the lead single, "Can't Get Enough", which spawned a remix featuring American rapper Latto. Alongside Latto and rapper Redman, Lopez performed the song on Saturday Night Live. A remix for "Rebound", featuring Puerto Rican rapper Anuel AA, was released alongside the album as the second single. The title track and a remix of "This Time Around" featuring South Korean girl group (G)I-dle were also released as promotional singles. Lopez was set to embark on This Is Me... Live to promote the album, her first tour in five years, but was cancelled citing Lopez's need to be with her family. In August 2024, it was revealed that Lopez and Affleck were divorcing.