This Is Your Brain on Drugs

This article is about the campaign. For the episode of The Riches, see This Is Your Brain On Drugs (The Riches).

The Partnership used a simple advertisement showing an egg in a frying pan, similar to this photo, suggesting that the effect of drugs on a brain was like frying an egg on a hot pan.

This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.