This Too Shall Pass (OK Go song)

"This Too Shall Pass"
Single by OK Go
from the album Of the Blue Colour of the Sky
Released	January 17, 2010
Recorded	October 2008 – June 2009[1]
Studio	Tarbox Road (Cassadaga, New York)
Genre	Power pop indie pop alternative rock
Length	3:08
Label	Capitol EMI
Songwriter(s)	Damian Kulash Tim Nordwind
Producer(s)	Dave Fridmann
OK Go singles chronology
"WTF?" (2009) "This Too Shall Pass" (2010) "End Love" (2010)

"This Too Shall Pass" is a song by American rock band OK Go. It was released as the second single from their third studio album, Of the Blue Colour of the Sky, in January 2010. The band took the unorthodox route of creating two official music videos for the song, both of which premiered on YouTube. The first features a live performance of the song in collaboration with the University of Notre Dame Marching Band. The second features a giant Rube Goldberg machine, constructed to operate in time with the song. The popularity of the second music video of the song has been compared to that of the band's video for "Here It Goes Again", helping to boost live performances and single song sales for the group but not significantly improving sales of the Colour album. Difficulties with EMI, their corporate label, in marketing and distribution of the videos led the band to form their own independent label shortly after the videos' releases.