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This is SportsCenter is a series of comical television commercials that debuted in 1995 and was run by ESPN to promote their SportsCenter sports news show, based on the show's opening tagline.[1] The ads are presented in a deadpan, mockumentary style, lampooning various aspects of sports, and sports broadcasting.
The New York office of advertising agency Wieden+Kennedy, of Portland, Oregon, wrote and produced the commercials until 2017, with ESPN taking production in-house since 2018.[2][1] In 2022, ESPN's new creative partner, Arts & Letters, announced that it would revive the campaign in the beginning of 2023.[3]
A few of the ads are available for free on iTunes while many ads are available for viewing through the official ESPN YouTube channel.
- ^ a b Bucholtz, Andrew (29 March 2018). "ESPN's first new "This Is SportsCenter" ads feature Aaron Judge". Awful Announcing. Retrieved 15 April 2018.
- ^ Lefton, Terry (19 September 2005). "This is SportsCenter". Sports Business Journal. Retrieved 13 November 2010.
- ^ Fleming, Jameson (10 November 2022). "Arts & Letters Will Revive the 'This Is SportsCenter' Campaign as ESPN's Lead Creative Partner". Adweek.