This is why you're fat was a website featuring submitted photos of over-the-top and extremely indulgent food creations. The website of captioned pictures is subtitled "where dreams become heart attacks", and it has been covered by newspapers in the United States, Canada, and Germany.[1][2][3][4] The website was not updated since 2018 and now has been taken down.
It was co-created by Richard Blakeley,[5] video editor for Gawker Media, and Jessica Amason, Viral Media Editor for BuzzFeed.[1][6] In just over a month since it was launched the website had an "astonishing" 10 million page views and its creators are "in talks to create a book version and exploring TV development deals."[1]
^ abc"Such gluttonous cravings can apparently be satisfied visually, too: One of the most popular new Web sites of the last month is Thisiswhyyourefat.com, a blog dedicated to photos of outrageously fatty, sodium-drenched, artery-clogging culinary creations." Kesner, Julian (2009-03-31). "Thisiswhyyourefat.com lives on the fat of the land". New York Daily News. Retrieved 2009-04-07.
^"Revenons sur un gros truc: l'Amérique est obèse, c'est bien connu, et sa surcharge pondérale galopante est certainement liée à un goût prononcé pour la mauvaise bouffe. C'est du moins ce qu'on dit et ce que l'on peut désormais affirmer haut et fort, preuves à l'appui, en se rendant sur le site «This is why you're fat» (www.thisiswhyyourefat.com). Traduction libre: voilà pourquoi vous êtes gros." Deglise, Fabien (2009-03-21). "L'art de s'embourber dans sa propre crème". Le Devoir.com. Retrieved 2009-04-07.